The Most Extravagant Hair Trend Taking Over Our Feeds
There’s a quiet revolution happening at the vanity — and it’s anything but subtle. Neo Baroque hair is the aesthetic moment we didn’t know we needed: a full-bodied, dramatically romantic movement that borrows from 17th-century opulence and translates it into something wildly modern. Think voluminous waves that cascade like oil paintings, lacquered curls that catch the light like polished marble, and sculptural accessories dripping in pearl clusters. This is hair as art form, and honestly? We’re obsessed.
The Anatomy of the Look
At its core, Neo Baroque hair is about drama with intention. The foundation is volume — the kind that feels almost architectural, as though your hair has its own gravitational pull. Waves are deep and deliberate, never effortless or undone. Every curl has been placed. Every tendril has a purpose.
Lacquered finish is the signature detail that separates this trend from your average blowout. A mirror-like sheen runs through each curl, giving hair the luminosity of glazed ceramic. It reads both regal and futuristic — the perfect tension for a trend that lives between centuries.
Then come the accessories. Pearl clusters pinned asymmetrically into an updo, oversized jewelled barrettes holding back a single dramatic wave, gilded combs nestled into the nape of the neck — these are not afterthoughts. In Neo Baroque, the accessory is the statement.
The Vibe
Neo Baroque hair suits anyone who wants their look to enter the room first. It’s the choice for a gala, a fashion week front row, or — truly — a Tuesday when you simply want to feel extraordinary. In a beauty landscape increasingly drawn to the undone and minimalist, there’s something radical about choosing grandeur. And right now, grandeur looks very, very good.
How to Achieve It
- Start with a generous application of volumising mousse on damp hair before blow-drying with a large round brush, lifting at the roots for maximum body. Section the hair and use a medium-to-large barrel curling iron, wrapping each section slowly and releasing carefully to preserve the curl’s shape.
- The lacquered effect comes down to layering. Once your curls are set, lightly comb through with a wide-tooth comb to soften — but not break — the wave, then seal everything with a high-shine serum worked through the mid-lengths and ends. Finish with a glossing spray held about 30cm from the hair for an all-over luminous coating that won’t feel stiff.
- For an updo, loosely gather hair at the nape or crown and pin it in a way that still allows face-framing pieces to fall forward. This is where the accessories come in: cluster pearl pins, vintage-inspired combs, or jewelled slides layered generously throughout the style. More is genuinely more here.
